Dr. Nurul Aqilah Mhd Yusak is currently serving as the Deputy Dean of Business School at the K2 School of Business and Design. She has vast experiences in teaching, research, and grants, and has made significant contributions to the field of marketing and management.
Her research focuses on market analysis and consumer behaviour, as well as research on the evolution of online impulsive buying behaviour and understanding how customers shop online, how often they make purchases, and how they respond to the marketing campaigns. By exploring the consumers’ online consumption behaviours, effective marketing plans can be proposed to increase the effectiveness of digital marketing and increase sales.
Dr. Nurul contributes this knowledge and expertise in digital marketing to help guide students in their studies of online business, lending them her experience in analysing and researching this rapidly evolving field.
With his 29 years of academic and corporate experiences in banking, strategic business planning, administration and strategic management, he has dedicated his teaching and research to multidisciplinary disciplines, namely Strategic, International Relations, Policy, MIS, General Management and Counter-Terrorism.
As a PhD supervisor, Dr. Edrak encourages his students to explore new avenues of research that cross the boundaries of multiple disciplines. His supervision aims to help to create a new body of knowledge that will shape future research in the students’ fields.