Why do some companies succeed while others struggle to get on their feet? What does it take to make an impact in today’s world? Gain in-depth knowledge of business models, concepts, and theories, along with basic entrepreneurship, innovation and marketing skills.
Learn what it takes to be part of a dynamic and rapidly-changing environment, and why understanding people, technology, data, and communication matters. After completing Year 1, choose your area of specialisation. You don’t need to decide before you enrol. Find out what you like and what you’re good at, then decide.