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(MQA/PA11937) JPT/BPP(U)1000-801/158(3)

This programme aims to study the importance of managing all aspects of a business organization, specifically in the area of digital marketing. In the growing digital era, the need for businesses to adopt digital strategies is widely spread, and students with a digital marketing background will be equipped with the necessary knowledge and skills required by industries today. The overall goal of this programme is to find a balance between the different areas of digital marketing with the various functions of a business organization. It is to promote digital marketing as an essential aspect in business studies and management.

Students will learn the existing theories of marketing with the new concept of digital marketing, social media marketing, search marketing, and content marketing. They will also learn to apply their knowledge and skills through various projects and assignments using real case studies from the industry. This programme is catered to develop students with communication skills and critical thinking through group work and projects with external industries and stakeholders.


Degree Level 6
Mode of Study Full Time
Duration 3 years / 6 semesters
Location Saito University College

Entry Requirements:

The minimum entry requirement for the degree programme is one of the following:

  • Pass in Sijil Tinggi Persekolahan Malaysia (STPM ) Certificate or equivalent to Grade C (NGMP 2.0) in 2 subjects and pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English.
  • Pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of ‘Jayyid’ and pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English.
  • Pass Unified Examination Certificate (UEC) with minimum of 5 B’s which includes English and Mathematics.
  • Pass in Matriculation / Foundation from any IPTS / IPTA/ Institution which is allowed to offer Foundation Programs (Business Studies or Management Studies) with the minimum CGPA 2.0
  • Pass in Diploma (level 4) with a minimum of PNGK 2.0
  • Any other qualification required as equivalent by the government of Malaysia.

Career Prospects

  • Digital Marketing Executive
  • Digital Marketing cum Social Media Executive
  • Digital Marketing Content Writer
  • Digital Sales and Marketing Manager
  • Online Business Manager
  • Mobile Marketing Specialist
  • Search Engine Optimization (SEO) Account Management
  • Web Analytics Consultant
  • Search and Social Media Specialist
  • Web Content Management Analyst
  • Digital Creative Diagnostics Manager
  • Digital Marketing Communications

Programme Details

Principles of Marketing
Principles of Management
Business English
TITAS / Bahasa Melayu Komunikasi 2
Business Management
Management Information Systems
Hubungan Etnik / Pengajian Malaysia 3
Business Mathematics
Kemahiran Kepimpinan dan Hubungan Insan /
Critical Thinking
Consumer Behaviour
Ekonomi Malaysia / Perlembagaan dan Masyarakat
Business Writing
Financial Management
Transport and Logistics
Digital Marketing
Brand Management
Social Media and Mobile Marketing
Business Law
Khidmat Masyarakat / Aktiviti Ko-kurikulum
Web Design
Academic and Professional Development
Electronic Marketing
Effective Marketing Communications
Digital Content Marketing
Search and Email Marketing
Strategy for Marketing Management
Business Consultancy/ Management Project
International Marketing
Digital Marketing Planning and Strategy
Big Data and Emerging Innovation

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