Copywriting Showcase

Copywriting

In Copy writing, the ability to understand the audience is vital. The success of a headline or any commercial copy can be determined by the audience’s willingness to take action towards the rendered product/service/brand shown in the advertisement. Students are involved directly in the problem solving and decision making process in this subject, and at the same time, with creative strategy processes & art direction. At the end of this subject; students will produce a worth reading headline that is able to attract the audience’s attention.

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